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Guide to create perfect UX/UI portfolio.
A UX/UI portfolio is your golden ticket to landing job interviews and freelance gigs. It’s not just a collection of your best designs—it’s a showcase of your design thinking, problem-solving skills, and growth as a designer. Whether you’re an experienced pro or just starting out, your portfolio can make or break your chances of standing out in a crowded job market. In this blog, we'll cover how to create a portfolio that highlights your strengths and showcases your skills the right way.
The biggest mistake many designers make is focusing too much on aesthetics and not enough on the process. Employers don’t just want to see beautiful interfaces—they want to understand your approach.
Here’s what they’re looking for:
Design process: They want to see how you think, how you solve problems, and the steps you take to get to the final solution.
Collaboration: UX/UI design is rarely a solo task. Employers want to see how you worked with developers, product managers, or other designers to bring your ideas to life.
Impact: Show the real-world impact of your designs. Did you improve user retention? Increase conversions? Include metrics, user feedback, or before-and-after results wherever possible.
When it comes to portfolio projects, less is more. It’s better to showcase 3 to 5 strong case studies than to overwhelm recruiters with every project you’ve ever worked on. Quality is key, and your selected projects should highlight a variety of skills.
Consider these factors when selecting projects:
Diverse skill set: Include different types of projects—mobile apps, web platforms, or even personal projects that show your range.
Personal passion projects: Don’t be afraid to include personal projects or redesigns, especially if you're just starting out. These demonstrate initiative and creativity.
Challenging projects: Highlight any project where you faced a tough problem and how you overcame it. These are often the most insightful for recruiters.
Once you’ve chosen your projects, it’s time to break them down into detailed case studies. A case study tells the story of your design journey—what problem you faced, the research you did, the iterations you went through, and the final result.
Here’s a proven structure to follow:
Project Title & Problem Statement: Start with a brief introduction to the project and the main problem you were solving.
User Research: Show your understanding of the users through personas, surveys, interviews, or competitive analysis. This part demonstrates empathy and attention to detail.
Wireframes & Ideation: Display your initial sketches, wireframes, and ideation process. Highlight any key design decisions you made.
Final Design & Prototype: Showcase the finished product with high-quality mockups or interactive prototypes. Use a tool like Figma or InVision to create these visuals.
Reflection: Conclude with what you learned from the project. Was there something you would do differently next time? Employers appreciate candidates who reflect on their work and learn from it.
Your portfolio should not only showcase your work but also reflect your ability to present information clearly and beautifully. Good design extends beyond the individual projects—it applies to your entire portfolio.
Follow these tips for a professional presentation:
Minimalist design: Keep the layout clean and simple. Don’t overwhelm visitors with too much information on one page.
High-quality visuals: Make sure your images, mockups, and prototypes are crisp and polished.
Easy navigation: Use intuitive navigation to make it easy for recruiters to explore your portfolio. A messy or confusing layout can leave a bad impression.
Personal branding: Add some personal flair! A custom logo, unique typography, or a consistent color scheme can make your portfolio more memorable.
While your design skills are the main attraction, your portfolio should also reflect who you are as a designer. Show your personality and growth in your case studies by:
Telling stories: Make your case studies engaging by walking through your problem-solving journey. Why did you make certain design decisions? What challenges did you face?
Personal growth: Highlight any “aha moments” or key lessons learned during your design process. Employers love to see growth and self-reflection.
The design world is competitive, and to really stand out, you need to go the extra mile. Here are some ways to make your portfolio shine:
Custom Branding: Create a visual identity for your portfolio. This could be as simple as a custom logo or consistent use of color and typography.
Interactivity: Add interactive elements like hover states or animated transitions to bring your work to life. This not only shows your design skills but also your attention to detail.
Tailored Portfolio: When applying for specific jobs, customize your portfolio to showcase the most relevant projects. This shows employers that you’re serious about the role and understand what they’re looking for.
There are many tools available to create and host your portfolio. Choose one that suits your level of technical expertise and the type of presentation you want to create.
Here are a few options:
Notion: Notion helps you build and publish a customizable UX portfolio website..
Building a UX/UI portfolio takes time, but it’s an investment in your future as a designer. Remember, it’s not just about the final product—it’s about the journey. Focus on storytelling, showing your process, and reflecting on your growth.
Your portfolio is a living document, so update it regularly with new work and insights. And don’t be afraid to ask for feedback from peers, mentors, or potential employers before going live.
Bonus Tip:
Before sending your portfolio out, get feedback! Share it with other designers or mentors to get constructive criticism and fine-tune it further. You’d be surprised how much a second set of eyes can catch.
Arshdeep Singh
Design Mentor
Launch your Graphy